Vince Gilligan, creator of Breaking Bad, said that his goal with Walter White was to turn Mr. Chips into Scarface. Take a regular person, like you—assume you’re regular for a second—and then make you nice and evil, like a witch in a gingerbread house. Is that really even possible? Could you become another Walter White?
In this post at Psychology Today, I describe some of the psychological reasons that make this easier than it looks. Most importantly, they almost all apply to work in the persuasion and influence literature.